In this ever competitive world of photographers, it is imperative to STAND OUT amongst the crowd. And in the digital age, you have to have an online presence. If you don't, you might as well grab a shovel and start buying your business now.
That's why I am trying to increase said presence as we speak (or type and read). Already, I am on Blogger, WordPress, and Twitter. Soon there will be Facebook, Flickr, SmugMug, a website and anything else that can help my marketing efforts.
You will have to do something to set yourself apart from the crowd. Either do something completely revolutionary or find a really specialized niche. Then after you've figured that out, what better way to get' publicize it than to keep a blog for your business? Blogs are the gift that keeps on giving. You have an audience that keeps coming back. Think about it as people fast-forwarding through the TV show to get to the commercials!
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